ADVERTISING POLICY
Advertising pays for most of this site. Here is exactly what that does and does not buy.
Every advertisement is labelled
Each one carries the word Advertisement above it. None is styled to look like a story, and there is no sponsored content, no advertorial, and no paid piece written to look like journalism. If you have to wonder whether something was paid for, we have already failed.
What an advertisement is, technically
An image and a link. It sets no cookies, loads no scripts, and cannot recognise you. The space it occupies is reserved before the page loads, so nothing jumps under your thumb as you read.
If third-party advertising is ever switched on to fill unsold space, it will set cookies that are not ours, and you will be asked first — plainly, with refusing as easy as accepting, and with nothing loaded until you say yes. See the cookies page.
What we will not carry
- Gambling and betting.
- Dating services.
- Health claims that are not supported by evidence.
- Payday lending and high-cost short-term credit.
- Anything misleading about what it is or who is behind it.
- Political advertising, including referendum campaigning.
This list is not exhaustive, and the final decision is editorial. We would rather leave a space empty than take money for something we would not want a reader to see.
What buying a space does not buy
- Sight of a story before it is published.
- A say in what is covered, or in how.
- Protection from being written about. If a story concerns an advertiser, it runs, and their advertising does not run beside it.
- Anonymity. Every current advertiser is named on Who funds us.
Rates and enquiries
Prices are on the advertise page, built from real figures that are taken on the first of each month and not projected. For anything else: [ads@cleareire.ie].
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